Pulse
Problem Statement
Our client proposed a collaboration with Kofra Coffee (UK based coffee company) either directly with their brand or creating a sister brand. Our issues that we decided to tackle with this new product were centered around completing the cycle of coffee use (making for a more sustainable product) and addressing that current energy supplements use harsh artificial chemicals.
Solution
Pulse is a coffee gummy dedicated to making energy supplements cleaner and more efficient through the use of natural ingredients produced in the manufacturing and brewing of coffee beans. My responsibilities included the packaging graphics, brand identity, and concept development. Check out the process / final presentation at the bottom!
Exterior Packaging
Interior Packaging Detail & Kofra Monkey Inspired Gummy / Full Interior Packaging & In Use
Marketing
Our marketing strategy targeted the audience who would benefit the most from a natural energy boost: athletes and other athletic people. You will see this strategy shine through the most in our photo/video selection, playbook inspired graphics, and "for every ___" tagline that rotates between different motivational phrases.
Communication Pieces (Posters, Billboard & Social Media)
Instagram Reel
Process
This portion speaks for itself. Have a look through our final pitch deck to the clients which highlights in depth brand strategy, sustainable packaging choices, and marketing pieces.
Process / Final Presentation