Voter Registration
Problem Statement
There are plenty of advertisements out there telling people to vote, and we all know that it's important. But where are the advertisements telling young adults that you actually need to register first? This first step is so important but it's not the easiest thing in the world to find information about how and where to register when you're freshly 18 and have never really done anything like this before.
Solution
This advertising campaign for vote.org looks towards college students to take their first steps into political activism and makes sure that they understand just how simple it is to register to vote. The campaign includes a series of posters, an interactive billboard allowing the audience to register online via QR code, a social media post, and a user interaction on the vote.org website that sends registrants a post card with the "I Registered" sticker utilized in the posters to wear with pride themselves.
Poster Series Mockup
Digital Marketing
These interactive and motion based marketing pieces are meant to bring a playful and happy energy to what may be seen as a boring adult task. Social media specifically plays a key role in grabbing the attention of our young adult target audience.
Interactive Billboard Mockup (QR Code To Registration Website)
Social Media Post (GIF)
Web User Interaction
Additional Printed Materials
In case anyone is wondering where to get the awesome sticker worn by the models in the posters, this postcard is sent to everyone who registers to vote through vote.org (as shown in the user interaction above). It gives the new registrants instructions on their next steps as a new voter and their very own "I Registered" sticker. And don't forget the simple artwork on the front that will find its way hanging on plenty of walls as a nice additional keepsake!
Postcard Giveaway